The GroupBy Analytics dashboard is powered by the Search Term Analytics API. The Search Term Analytics API returns a breakdown of the search terms that customers are using on your site. The API provides details of:
- Search term performance such as the conversion rate and click ratio
- Customers’ interaction with the products and refinements
This data is useful to analyze the search terms that are not performing as expected, identify the reasons, and improve them by updating the synonyms, tweaking engine parameters or adding items to the stock.
Note: Data is stored in UTC time zone. Data is aggregated daily and may be delayed by 24 to 48 hours depending on your timezone.